META-CINEMETRICS is an integrally-informed
moving image content analysis approach that uses a unique
methodology that can potentially help to minimize risk while
maximizing creativity, profit and viewer experience. It was
developed by the
Cinema Project and its lead researcher Mark
Allan Kaplan, Ph.D. as a result of several years of research
into how psychological, cultural, and social patterns are embedded
in moving image works including movies, television series,
commercials, viral videos, and videogames.
During this research we discovered common patterns among works that
have been critically, financially, historically, and/or socially
successful. We then developed these discoveries into a methodology
for analyzing scripts and moving image content at all phases of
development and production that appears to be able to more
accurately predict the potential success of a moving image work
including innovative and original material. Since current approaches
tend not to be able to measure original works and often hinder the
very innovation that can fuel success, this new method has the
potential to transcend the boundaries between creative and business
interests, giving creative stakeholders the freedom to innovate
while offering business stakeholders a way of valuing this
As we continue historical research across multiple domains, current
ongoing research includes real-time testing of the Meta-Cinemetrics
approach through the Integral Cinema Projectís non-profit
Research Partnership Program. Research Partners participate in
the program by using the Meta-Cinemetrics products and services on
their current moving image projects and report on their experience
and the outcome of the applications of these products and services.
Research Partners help cover the cost of this ongoing research by
making tax-deductible contributions to the program for each product
and service they test.
For more on the Meta-Cinemetrics approach see the
Meta-Cinemetrics White Paper.
If you are interested in our
Please Contact Us
for a Free Initial Consultation
* Meta-Cinematric Services are only offered through our
Research Partner Program. Research Partners
will be required to sign a confidentiality
and non-disclosure agreement committing
to not disseminate the knowledge acquired from their
experience to others for personal or financial gain.
Partners will also be asked to report the
results of their explorations in the form surveys,
questionnaires, and interviews.
Integral Cinema Project Research Partnership Program has non-profit
status through our fiscal sponsors, the
San Francisco Film Society and
Fractured Atlas Arts Group.
FULL META-CINEMETRICS WEBSITE